Fordham University Rebrand
Fordham's first rebrand in 30 years. I joined Marketing & Communications as Multimedia Creative Director, leading photo and video publishing end-to-end across web, social, digital advertising, environmental media, Times Square placements, and national TV. Also restructured the DAM platform; operational best practices, cross-departmental training, faster asset retrieval.
Check out the fully built-out brand standards website if you want to learn more!
https://live.standards.site/fordham-university/
Drone & Docu-style Footage
Almost every video hosted by the university with the old logo needed to be updated. This was an opportunity to capture fresh drone and documentary-style footage of the various campuses Fordham University has to offer.
Federal Cuts to Education
When the federal government announced drastic cuts to higher education, Fordham President Tania Tetlow needed to create a strategic communications video I took the project on myself. As Multimedia Creative Director I designed the look, edited the teleprompter script and shot the video myself, delivering high-stakes executive messaging under time pressure.
This email blast had more clicks than any other in recent institutional history.
Paramount HR Training Series
As a staff Director of Photography for Paramount Global’s Marketing & Communications division, I worked across all major brands: Comedy Central, MTV, Nickelodeon, CBS, and more. I handled cinematography and production logistics for commercials (national and international), promos, cross-brand campaigns, and executive communications. Partnering with senior leadership, consumer products, and external teams, I helped deliver cohesive content across broadcast, digital, and social platforms.
Nickelodeon’s Noggin App
As a Staff DP for Paramount's MarComm division, I helped the marketing of Nickelodeon's kids app, Noggin was a priority we took on. Marketing to parents in a noisy world where iPads and screen-time are seen as evil. We break through the myths with science and the help of our furry friends over at Paw Patrol!
OVERVIEW
2.5M Paying subscribers globally (peak, Q2 2019)
1,000+ Educational games, activities, shorts, ebooks
2,000+ Ad-free episodes across the library
25+ Apple TV territories (US, UK, Germany, France, Poland, SE Asia)
20+ Languages supported
2015–2024 Platform lifespan
Spongebob Pineapple Playhouse Series
As a Staff Director of Photography for Paramount I created this puppet series on a shoestring budget for Nickelodeon. Iconic SpongeBob episodes, recreated frame for frame, entirely with custom puppets. Bespoke practical sets. Hand-built props. Indie film spirit at the scale of a global franchise. The series proved audiences' love for puppets is still felt strong, amassing 55+ million views and becoming a main staple on a tentpole Nickelodeon channel.
OVERVIEW
55M+ Total Series Views (Shorty Awards record, 2024)
1M+ Average Views Per Episode (channel-record franchise)
2.6M Pilot Episode Views in 60 Days
2x Seasons Greenlit on Performance
Shorty Awards Finalist (Comedy Video / Branded Series)
UnderArmour: UA 360 Series
Worked with a lead agency to create a daily fitness series built around trainers Katie Crewe and Nik Naidoo, designed to carry Under Armour audiences through the New Year resolution window with a different workout, every day. Strategic goals: new clothing reveals, app engagement, and community building.
27 Episodes Delivered.
Blue Bloods: Family Recipes
As a Staff Director of Photography for Paramount I helped shoot this digital companion series tied to the final season of CBS's longest-running family drama, Blue Bloods. Chef and Wahlburgers co-founder Paul Wahlberg (older brother of star Donnie Wahlberg) recreated the Reagan family's iconic Sunday dinners episode by episode, turning the tradition that defined the show for 14 seasons into a real-life recipe series.
OVERVIEW
14 Seasons Blue Bloods broadcast run (2010–2024) on CBS
6.68M Live+Same Day viewers — series finale (VideoAmp)
11.4M+ Live+7 Day viewership — series finale
8.00M Average Live+7 viewers, late Season 14
3 Brands CBS × Blue Bloods × Wahlburgers (cross-property package)
Talent Paul Wahlberg (Wahlburgers co-founder)
Paw Patrol x Michael Phelps
During the lockdowns we still made a splash! A global water-safety PSA starring 22-time Olympic gold medalist Michael Phelps and his son Boomer, alongside the PAW Patrol pups. This video launched as the centerpiece of Nickelodeon's "Safety First!" campaign in partnership with the Michael Phelps Foundation. Working remotely was a challenge, but it made the piece more genuine and the reception shows.
OVERVIEW
#1 Cause of unintentional death, US kids ages 1-4 (CDC)
4 Countries+ US, UK, Australia, New Zealand (global rollout)
Multi-Asset PSA + Interactive Toolkit + Sing-Along + Social Cuts
Check out the full story here: https://people.com/parents/michael-phelps-son-boomer-paw-patrol-water-safety/